In freelance work, it is important to have a portfolio that can help you secure valuable roles and projects in the future. In addition, the more work you have, the more opportunities you gain to further enhance your portfolio. How do you craft a portfolio that can be the best reflection of your value to potential clients? Here are tips you can use in your freelancing career.
Host Your Work on a Website
The value of a portfolio is also affected by how accessible it is to potential clients. What this means is that you can make your portfolio available online and clients can easily access it with a simple click of a mouse. Not only does this make it easier for you to send past projects or work you have done, but it helps managers and employers evaluate your work with more convenience, which makes the process easier for them. In addition, by hosting your portfolio through a website, you can highlight certain projects or aspects of your work that may stand out to potential clients.
Enhance Your Search Presence as Well
When you have your work posted online, you want to make it easy for potential clients to find your work. This means establishing an SEO (search engine optimization) strategy that allows your work to be visible for the most relevant keywords. Perform some research on what keywords clients search for in relevance to your type of work. If there is a special skill that is in high demand with businesses in your field, then work on your website content to reflect your expertise in this area. Google keyword planner is an additional tool that can help you determine what terms businesses may be searching for and which keywords you can optimize your portfolio website content towards.
Have Samples Ready for Your Work
A simple work description can be more effective in highlighting your value when there are samples available for potential clients to see. Having samples ready to show is especially important if you are a freelance worker just starting and having minimal experience. If you need sources of samples for potential clients, think about what type of work you are expecting to receive. If you are applying for a certain job, look up its niche and design your portfolio around the type of work that is most likely to attract clients in that area. The main thing about an effective work sample is that it demonstrates your ability to provide a solution to a problem. By focusing on this concept, you can choose your portfolio samples to best fit what a potential client is looking for.
In business and freelancing projects, an essential component to gaining clients is having the best presentation for your work. A great portfolio not only highlights your best work and skills but also solidifies the value you can bring to potential clients. As you grow in your career and seek out more opportunities, look at these tips to build your portfolio in a way that is attractive to future clients.
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